With 89% of consumers using search engines to make purchasing decisions, it is critical to be at the top of search engines. But once Wip Marketing gets you there, what factors persuade and appeal to the consumer to ultimately convert on that purchase?
Our creative design team knows that it is paramount to have a well-designed site that is both aesthetically pleasing to your target demographics, incredibly user-friendly, easy to navigate and ensure customers return.
If you have a poorly designed website that looks outdated and is difficult to navigate, it is highly unlikely they will trust it’s credibility and make a purchase. Also, if your website is not responsive to mobile and tablet users, you are missing out on an exponential market.
Wip Marketing likes to use the “mother test”; If your mother can sit down at her computer and complete a purchase or find the information she is looking for quickly, your in the clear. If not, a remodel or new website layout may be the ticket to boosting your online sales.
Your online appearance directly reflects the essence of your business and influence over your industry (Brafton, Feb 2012)
Website Design and Development Process
Staying true to our campaign strategy, we begin with a discovery meeting to learn your precise marketing and sales goals, your unique branding, your industry niche, and your top competitors positions that are relevant to your products or services. Working closely with our clients closely during the learning process to grasp your unique company vision always delivers a better finish website.
We will then brainstorm & develop and customized blueprint for your website with measurable goals, visitor data milestones and timeframes for achievement.
We will make website modifications and revisions, add visitor favorable and SEO friendly content, implement lead tracking systems and review website with your team.
Launch & Manage
After final approval, we will LAUNCH your profit generating machine. Ongoing tasks include content development and implementation, conversion optimization and monthly data analytics reports on visitor website traffic if we continue to manage your SEO.